need a hand with your marketing & business strategy?

Your marketing big sister is here to help!

my services

digital marketing & business strategy tailored to you and your unique needs

Traditional marketing advice isn’t made for creative micro-businesses like yours.

I combine my art industry understanding with my hands on experience running my Etsy style e-commerce site and bricks and mortar retail gallery in Melbourne in.cube8r that supports more than 100 local makers to market their brands as well as 15 years experience in both charity fundraising & working with many creative small business owners to grow their own businesses through mentoring, workshops, and by creating multi-chanel marketing campaigns promoting arts based businesses. 

I believe strongly that there are more ways to promote your business than Instagram & TikTok, and teach strategies that incorporate

  • Search Engine Optimisation to find new customers looking to spend money
  • Blogging to improve the customer experience (and for SEO)
  • Email Marketing to update your biggest fans of new offerings and updates
  • Public Relations (PR), Experiential Marketing and Activations to get your products & services in front of more people, such as markets, conventions, pop-ups and brand collaborations
  • Social Media Training and Strategy to SUPPORT your other marketing strategies (rather than as the first priority)
  • Website Development to help you sell your products & I teach you how it actually works, so you can maintain and update it along the way.

And I teach you how to understand what’s working, what’s not… and what actions to take based on the insights you gain. 

Basically, i’m your nerdy big sister here to hold your hand and show you how to do solopreneurship, in a way that works for you and save you time so you can get back to what you love, making!


Over my almost two decades in marketing I’ve developed my own unique strategies about marketing and communications for micro arts and charity based businesses. 

When you work with me on your strategy, you’re not getting cookie-cutter answers that came from a marketing textbook… you’ll get customised advice that takes into account YOUR needs as a business owner, and plays on your strengths rather than forcing you to work on your weaknesses (although we can do that too).

Business Planning

Without a plan, you’re going no-where! You’re driving the car on a full tank of gas towards a destination that doesn’t exist (and you’ll probably run out of fuel on the way there – hello burnout).

Let’s get crystal clear on your vision, your goals and your product offering and then go out and market!

content strategy

All your content across all platforms should be nurturing your audience towards, knowing, liking, trusting & eventually purchasing from your brand. 

Let’s create a content strategy that hits all the platforms, and your content pillars. And save you alot of time you would lose just thowing content out there and hoping it works. 

social Media strategy

There’s more to social media than posting photos, making videos and writing captivating captions. 

I’m passionate about helping small businesses spend less of their creative juices on social media… Let’s create an actual social media strategy to help you make less content, that actually converts. 


SEO Strategy

Your website is only as good as the traffic you send to it. Most artists and small businesses are not investing in doing SEO for their websites, making it a great space for you to invest your time! 

Let’s talk about how you can implement SEO for your small business (PS, this involves pinterest and social too)…. you can do it yourself and it’s actually pretty easy once you know how!

Email marketing

Your mailing list is the only list of customers you actually own…. let’s work on how to build your list, and then what to do with the leads you already have! We’re talking nurture sequences, list segmentation and creating awesome templates that make the maintenence easy peasy! Don’t know what I’m talking about? That’s why you’re here right?

Defining your audience

When you’re talking to everyone you’re talking to no-one. 

Let’s work out who your target audience is (hint, its not neccessarily your current audience) and work on how you can talk to them in a way that hits the mark! 


There’s so many tools at our disposal, and everyones dead-set focussed on using instagram exclusively to promote their brands. 

I trully believe if you don’t wanna make video, you don’t have to… I don’t care what the guru’s say. 

Let me teach you my marketing strategy which has been created based on mentoring dosens of creative small businesses, heading their struggles, and testing the concept over and over. 


Areas I mentor In

  • Blogging (about your products, not your personal life – though that can be cool too)
  • Email Marketing
  • Social Media
  • Instagram
  • Search Engine Optimisation (SEO) – Google, Pinterest, On-Site & More
  • Public Relations
  • Getting Stockists
  • Wholesaling
  • Retail Business Management 

Platforms I specialise in

website Development
& Maintenence

I’ve been building websites for over a decade and have worked with dosens of artists and charities to bring their vision to life. 

Whether you’re wanting to revamp an existing site, or set your self up for success I’ve got you covered!

Website development

Platforms I work with

  • WordPress
  • Shopify
  • Squarespace
  • Square-up (Square

Setting up Integrations

A website is only as good as it’s integrations! I can help you install and set up:

  • Meta business manager & instagram shop
  • Google Analytics
  • Search Engine Optimisation
  • Image Optimisation
  • Email Marketing Platforms
  • Advertising Platforms

Website Maintenence & Hosting

If you’re running a site that requires hosting & maintenence, you can host it with me on my super fast cloudways hosting and feel confident that your site is being taken care of (so you don’t have to think about it).

I'm still working on this offering but register your details below to be advised when it's ready to lauch!

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