Hey, hi, hello

I’m May & I bloody love

  • creating community
  • marketing
  • championing small businesses
  • & the arts!

Truly though...

I value community and enjoy bringing people together. With a background in small business and a passion for creativity, I have spent the past six years helping others grow their ventures through my retail business and mentoring efforts. Recently diagnosed with ADHD, I am excited to share my strategies and understanding of ADHD through my certification in ADHD life coaching. As we enter a post-pandemic digital future, I look forward to assisting others in utilizing marketing tools to build their brands and businesses.

I’ve always valued community. As a child from a small business family and a self-motivated, curious, and creative person, I’ve always found ways to bring people together. I love nothing more than passing on skills to other creatives and small business owners.

I’m committed to growth and embracing change while remaining consistent and motivated to always take steps towards the future.

I am passionate about the arts and small businesses. Over the past six years, I have been dedicated to helping others grow their own businesses. This commitment is evident through my own bricks and mortar retail business, in.cube8r, and my mentoring efforts under my personal brand, May Michaels.

The arts and small businesses ignite a fire within me. In the past six years, I have dedicated myself to empowering others in their entrepreneurial journeys. Through my own physical retail business, in.cube8r, and my mentoring endeavors under my personal brand, May Michaels, I have supported countless individuals in growing their own ventures.

In 2021, I was diagnosed with ADHD, which changed my entire worldview as I began to make sense of a lifetime of being a little bit more quirky and misunderstood than my peers. Though I embrace my ADHD, I acknowledge my privilege. For many, neurodivergence is something that is smothered rather than nurtured. Therefore, I am thrilled to be able to share my strategies and understanding of ADHD with others through my new certification in ADHD life coaching.

As we step into a post-pandemic digital future, I am excited to help others learn how to embrace digital and traditional marketing tools to further build their brands and businesses.

Hi, I'm May!

Here's what I'm about

I help creative thinkers, crafty souls & curious minds to craft their business their way. I do this through several methods, including mentoring, consulting business coaching & ADHD / Life Coaching.

As an entrepreneur with ADHD, I’ve developed strategies and perspectives that are divergent from what you’ll normally find in business or marketing mentoring. While I mostly work with creative business owners, who I’m connected with via my B2B2C Bricks and Mortar stores & online sales platform in.cube8r in Melbourne, I also work with other small business owners struggling to do everything, everywhere all at once.


My Services

birds of a feather work together

Although I’ve completed my life coaching certification I’ve been mentoring for several years.

My style has always been flexible and tailored to the person I am working with. As I’ve refined my official coaching skills I’ve been able to elevate my coaching style & now combine traditional non-directional coaching with mentoring & psyco-education. 

I generally structure my sessions around a combination of the three above methods, first working with you in a coaching capacity to gain clarity on what you’ve brought to the session. Throughout this I may provide education about ADHD (in the case of ADHD coaching) and Executive Functioning (this is impacted by stress as well regardless of neurodivergence).

From here we will often either go into more depth with the topic, unpacking stigmas and beliefs that are holding you back and figuring out how to move forward in a way that aligns with your values and goals or, we will move into more of a mentoring mode, where I can provide some guidance as to possible strategies and next steps that may help you achieve your overall goals.

All of this is of course completely customisable and dependent on what my client needs at the time. In our initial session together we will figure out a method that works for you, either through a blended or stand alone approach. 


This ICF Approved* coaching style is non-directive & designed to help you find the answers within (this is great for more life / creative based coaching). 

In coaching sessions I’ll help you unpack what is holding you back, where you want to be, and how YOU think is best to get there, without giving you my opinions on the matter.


In business mentoring, we work out your business goals & work together to find strategies and solutions to help you achieve them.

This is more directive (but it is still directed by you and your goals), as I provide personal insights and recommendations that save you time & hassle figuring things out as you go.

I’ve already done the work, let me show you the shortcuts so you can get back to why you started your business in the first place.

ADHD Education

In Australian, when you’re diagnosed with ADHD you’re often sent off with a prescription & an A4 sheet of paper that you lost on the way home.

I’ve hyper fixated on ADHD and how it manifests in adults and truly believe that once you understand the reasons that your brain does what it does, you’ll be able to craft your own strategies to manage your time and your life the way that works best for you.

Are You My People?

birds of a feather work together

  • Artists, Jewellers and Creative Micro Business Owners
  • Bricks and Mortar Retail Store Owners
  • Multi-passionate entrepreneurial types
  • Coaches, Consultants & Service Based Businesses
  • Hospitality Business Owners
  • Charities, Arts & Community based organisations
  • Artist Collectives

Business Coaching

craft your business your way

Helping you come up with a business that works for YOU. This means working out what you want from your business, setting and achieving your business (and personal) goals, figuring out what’s stopping you from moving forward & fostering confidence in yourself as well as providing accountability. Whether or not you have ADHD, we can tailor this coaching to your brain. 

Business Mentoring

make shit happen in your business

I’ve been running my own business since 2017 and working in charity communications & marketing since 2006. I also come from a small business family in the arts industry, so my worldview & values has been shaped around the shop small mentality.

In business mentoring, I can provide assistance in building your marketing plan, branding, communications & sales strategies. I can teach you how to market your business in a way that doesn’t make you want to hide under a blanket.

In a mentoring capacity, I can help you with:

  • Turning your hobby or passion into a business
  • Creating revenue streams that work for you, when you’re brain is not braining.
  • Social Media Strategy & Training
  • Building your brand
  • Building a website / e-commerce website that works for you
  • How to use AI to help you run your business
  • How to create your products in a profitable way
  • How to maintain a brand while also being a creative
  • How to automate & create systems to help cut corners & reduce business admin
  • How to price, package & position your products.
  • Assistance with setting up & maintaining email marketing, meta, Instagram, Pinterest & other platforms necessary for managing an online presence.

When you work with me can expect to receive tailored advice on next steps to help you grow your handmade brand, in terms that you understand. I am not big on jargon & business speak, and teach strategies that I’ve developed over the years in my own business and for other peoples businesses.



ADHD Coaching

Get to know your brain

As an ADHD life coach I’m uniquely qualified to help you understand your brain, coach you through barriers, mentor you to achieve your business goals & help you craft the business you want, your way. I also work with creatives who have ADHD (who may or may not may not be business focused) that want to find more creative time or get to know themselves better.

* I have just completed a 1 year course to be a Certified ADHD Life Coach and am working towards my coaching (not ADHD specific) accreditation with the International Coaching Federation (ICF) which which sets a global standard for coaching and hold coaches accountable to a code of ethics and is the best formal qualification available for ADHD coaching in Australia. As such, my rates are currently available at a slight discount, to help me complete my hours and formalise my qualifications.

creativity & Innovation

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integrity & trust

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brand-first Approach

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love digital

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going the extra mile

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get to know us

younic is its people

Mira Bass

Founder & CEO

Jess Watson

Director of Marketing Services

Otis Bull

Director of Digital Marketing

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