I know I know… all the marketing courses and information you’ve been looking at say you need to be super clear on your customer avatar, but it seems so silly!<\/p>\n
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- But won’t creating an avatar and marketing only to that person cut a bunch of potential customers out of your potential market?<\/li>\n
- And how on earth does someone’s marital status determine whether they will buy my handmade scarves?<\/li>\n<\/ul>\n
In this post, I’m harping on about about how to make a customer avatar to help you find your target audience and make your marketing easier. At the end, you’ll be able to download our avatar template made for handmade businesses so you can get started working out who you’re marketing to, and what they need from you.<\/p>\n
So, let’s get started shall we?<\/strong><\/p>\n
![\"Lightbulb](\"https:\/\/incube.s3.ap-southeast-2.amazonaws.com\/wp-content\/uploads\/2020\/11\/09212910\/pexels-photo-414648.jpeg\")
<\/p>\nWhat is a customer avatar and why do I need one for my handmade business?<\/h3>\n
You need to be speaking the same language as your customer to be able to connect with them right? If you’re speaking English, and they are speaking French, you’re going to have a very hard time connecting over the nuance of your product…. sure they might buy it because they needed pink earrings and you had the perfect pair but finding more people like that might be difficult.<\/p>\n
I recently wrote an article about copywriting for handmade businesses<\/a>, and the first thing I mentioned was writing with your ideal customer in mind. The language, tone, and imagery you use in your marketing copy needs to hit all the pain points and desires of your target customer to be successful.<\/p>\n
If you’re not writing with your ideal client in mind, then you’re writing for a client who is not ideal which is less likely to result in a sale. By writing with your ideal customer in mind, you’re making your job much easier, as you are speaking their language and telling them what they want to hear.<\/p>\n
![\"Dancing](\"https:\/\/incube.s3.ap-southeast-2.amazonaws.com\/wp-content\/uploads\/2020\/11\/09212909\/pexels-photo-3825175.jpeg\")
<\/p>\nCan I have more than one customer avatar?<\/h3>\n
Yes! In fact, many businesses have several avatars and market to them all seperately!<\/p>\n
Having several avatars really helps you niche down and talk directly to your target audience, especially if you have several different product ranges that would appeal to different people.<\/p>\n
For example, a candle maker might have a range of candy flavoured candles in pastel jars, and a seperate collection in masculine containers… the customers interested in these two product ranges will vary widely!<\/p>\n
For example, at my shop in.cube8r<\/a>, we have multiple sets of customers including people like yourself who we help through mentorship and business skills (and of course helping you sell your stuff<\/a>) as well as our in-store customers who love buying handmade products!<\/p>\n
You can have as many avatars as you like, but the more you have the harder you’ll need to work when doing your marketing… I would recommend having no more than three, unless you have multiple businesses.<\/p>\n
However, more is not neccesarily better, so let’s just start with one, and if adding another happens organically then so be it!<\/p>\n
![\"\"](\"https:\/\/incube.s3.ap-southeast-2.amazonaws.com\/wp-content\/uploads\/2020\/11\/09212910\/pexels-photo-266642.jpeg\")
<\/p>\nWhat information needs to go into my customer avatar?<\/h3>\n
![\"Avatar](\"https:\/\/incube.s3.ap-southeast-2.amazonaws.com\/wp-content\/uploads\/2020\/11\/09212900\/Customer-Avatar-Template.png\"){kind=avatar}
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