{"id":115955,"date":"2022-02-05T17:58:30","date_gmt":"2022-02-05T06:58:30","guid":{"rendered":"https:\/\/www.incube8r.com.au\/?p=115955"},"modified":"2022-09-04T19:32:45","modified_gmt":"2022-09-04T09:32:45","slug":"the-marketing-rule-of-7-how-to-use-it-for-your-handmade-brand","status":"publish","type":"post","link":"https:\/\/maymichaels.com\/the-marketing-rule-of-7-how-to-use-it-for-your-handmade-brand\/","title":{"rendered":"The Marketing Rule of 7 &#038; how to use it for your handmade brand"},"content":{"rendered":"<div style=\"position: relative; width: 100%; height: 0; padding-top: 100.0000%; padding-bottom: 48px; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;\"><iframe style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0; margin: 0;\" src=\"https:\/\/www.canva.com\/design\/DAE3daAr71E\/view?embed\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n<p><a href=\"https:\/\/www.canva.com\/design\/DAE3daAr71E\/view?utm_content=DAE3daAr71E&amp;utm_campaign=designshare&amp;utm_medium=embeds&amp;utm_source=link\" target=\"_blank\" rel=\"noopener\">The marketing rule of 7<\/a> by Elle-May Michael<\/p>\n<h2 class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">Marketing Rule of 7 and how to use if to promote your handmade brand<\/span><\/h2>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">The marketing Rule of 7 states that a prospect needs to \u201chear\u201d an advertiser\u2019s message at least 7 times before they\u2019ll take action to buy that product or service.<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">in the digital age, it&#8217;s even higher than 7&#8230;<\/span><\/p>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">so how can you implement this rule for your creative business?<\/span><\/p>\n<p><strong><span class=\"JsGRdQ\">Take your customer on a journey from beginning to end in your instagram stories<\/span><\/strong><\/p>\n<p class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">this may look like doing posts about:<\/span><\/p>\n<ul>\n<li><span class=\"JsGRdQ\">talking about the idea\/concept<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing the drafts\/experimentations<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing the prototypes<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing it being made<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing it being packaged<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing it being loaded to your website<\/span><\/li>\n<li><span class=\"JsGRdQ\">showing it in the wild<\/span><\/li>\n<\/ul>\n<p><span class=\"JsGRdQ\">By taking your customer on a journey you are helping them familiarise themselves with the product, and helping them build trust with you, the brand!<\/span><\/p>\n<p class=\"_04xlpA align-center para-style-body direction-ltr\"><strong><span class=\"JsGRdQ\">Add to this some &#8220;scarcity&#8221;<\/span><\/strong><\/p>\n<ul>\n<li class=\"_04xlpA align-center para-style-body direction-ltr\"><span class=\"JsGRdQ\">limited edition<\/span><\/li>\n<li class=\"_04xlpA align-center para-style-body direction-ltr\"><span class=\"JsGRdQ\">one of a kind<\/span><\/li>\n<\/ul>\n<p class=\"_04xlpA align-center para-style-body direction-ltr\"><span class=\"JsGRdQ\">and you&#8217;ve a winning combination!<\/span><\/p>\n<p><strong>Remember<\/strong><\/p>\n<ul>\n<li class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">You don&#8217;t have to work hard on your social media for it to be effective<\/span><\/li>\n<li class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">Share your process and your journey with your fans, communicate with them, and entertain them.<\/span><\/li>\n<li class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">Create the kind of content <\/span><span class=\"JsGRdQ\">YOU<\/span><span class=\"JsGRdQ\"> like to see\u00a0<\/span><\/li>\n<li class=\"_04xlpA direction-ltr align-center para-style-body\"><span class=\"JsGRdQ\">For your ideal customer<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The marketing rule of 7 by Elle-May Michael Marketing Rule of 7 and how to use if to promote your handmade brand The marketing Rule of 7 states that a prospect needs to \u201chear\u201d an advertiser\u2019s message at least 7 times before they\u2019ll take action to buy that product or service. in the digital age, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":130903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":13,"footnotes":""},"categories":[17],"tags":[5,31],"acf":[],"_links":{"self":[{"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/posts\/115955"}],"collection":[{"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/comments?post=115955"}],"version-history":[{"count":3,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/posts\/115955\/revisions"}],"predecessor-version":[{"id":131556,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/posts\/115955\/revisions\/131556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/media\/130903"}],"wp:attachment":[{"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/media?parent=115955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/categories?post=115955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maymichaels.com\/wp-json\/wp\/v2\/tags?post=115955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}