How to write an ABOUT US page for your handmade brand
So, you’re trying to work out how to write an “about us” page for your handmade brand. Good on you for doing the research first! The about page is often the page that gets made last, or is completely ignored when creating a website. This a real missed opportunity, because it’s actually one of THE most important pages. Your about page helps build trust and speaks to your target audience in a way that other pages will not! In this post, I’ll be going over what you need to include on your about us page to help you convert visitors into loyal customers. But first, let’s address a really important point. Your “about us” page, is not actually about you. It’s about the customer! Copywriting is a tricky beast, and one worth exploring when you have the time and motivation (here’s some copywriting tips for you). Whenever you’re writing copy for your website, captions on social media, product listings etc you should always be writing with your target audience in mind. Make sure you’re addressing their needs and desires. You want to be addressing their pain points subtly while telling them a story that helps them connect with you, and