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How to write an ABOUT US page for your handmade brand

So, you’re trying to work out how to write an “about us” page for your handmade brand. Good on you for doing the research first! The about page is often the page that gets made last, or is completely ignored when creating a website.  This a real missed opportunity, because it’s actually one of THE most important pages. Your about page helps build trust and speaks to your target audience in a way that other pages will not! In this post, I’ll be going over what you need to include on your about us page to help you convert visitors into loyal customers. But first, let’s address a really important point. Your “about us” page, is not actually about you. It’s about the customer! Copywriting is a tricky beast, and one worth exploring when you have the time and motivation (here’s some copywriting tips for you). Whenever you’re writing copy for your website, captions on social media, product listings etc you should always be writing with your target audience in mind. Make sure you’re addressing their needs and desires.  You want to be addressing their pain points subtly while telling them a story that helps them connect with you, and

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How to find your Instagram engagment rate? Grow your handmade business with this marketing hack!

Check your instagram engagement rate by Elle-May Michael If you’re a maker, artist or any business owner, you can gain a huge amount of insight from just checking your engagement rate every week. It’s a little nudge to get you thinking analytically about what you are posting, and gives you confirmation that your audience LOVES what you’re doing! And that’s what we all want right? An engaged audience who love what we’re doing and show us with likes, comments, saves and reshares?⁠ ⁠ I use a tool called PHLANX, which is super easy to use and gives you a percentage score, and your average likes, comments and your current follower count. I then transcribe it into a spreadsheet every Monday along with all my other metrics to make sure I am keeping my marketing on-point and use it as an opportunity to revise before planning what to do for my business during the week. ⁠ ⁠ As tiny businesses with limited budgets, we need to learn how to harness free social media to make it work for us. If you would like to track more data, such as your website analytics, facebook, pinterest and ad spend data you might like to

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Free Marketing Tracker for makers & artists!

If you’re a maker or artist you may not realise how much data is in the various tools that you use which could help make your marketing easier. Today, we’re looking at the FREE tools you can use to help you track and analyse your data from the various platforms you’re using, and how to use that data to make better marketing decisions! What does the marketing tracker do? This marketing tracker is made for handmade businesses and artists to keep track of their instagram, facebook, pinterest and website data in one handy spot. It’s a google drive spreadsheet that you enter information into on a weekly basis. If you’re a pen and paper kinda kid, there’s an analogue version for you too… choose what tickles your fancy! The tracker is designed to help you keep all your top level insights in one place, and by adding to it weekly you are slowly building yourself a resource combining all your different tools data into one place, rather than having it all scattered throughout different apps. But there’s another purpose for the tracker. By manually entering the information every Monday (or whatever day works for you) you are sitting down and

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6 copywriting tips for selling handmade products

I know, it is hard to write about yourself and your products… especially if you’ve not had training in copywriting! And everything takes soooo long!!!

In this post we are going to break down 6 tips for writing product copy that sells with practical examples to help you write copy that helps sell your handmade products!

You will not only learn some tips about creating copy that sells but how to then repurpose your hard work for your social media!

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Thinking about Using Reels to Promote your Handmade Brand on Instagram? Here’s 12 ideas to get you going.

Using Reels to Promote your Handmade Brand on Instagram…. It’s easier than you think! Here’s 12 ideas to get you going. There’s always something new to learn isn’t there? In August 2020, Instagram unleashed a new feature called Reels, which is a way to make snappy and fun videos to promote your brand. In this post, I will be breaking down a few creative ways you can your handmade brand using Reels. First Things First….. Why Should I Bother With Reels? Instagram Reels are getting the most promotion at the moment, the algorithm is favouring them! Since they get posted to the feed with hashtags, you’re able to get organic reach unlike you could recently. You’re more likely to be featured in hashtag searches and because the posts aren’t designed to get a bunch of comments (insta wants us watching the reels not writing things) the engagement metrics are different (replays and saves are key). And be sure of it, when the algorithm works out who’s who and what’s what…. that wont be the case anymore… so early adopters are more likely to gain followers and traction using reels! So What’s Involved In Making A Reel?…. Reels is all about

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4 reasons to sell with a zero commission gallery

4 reasons why my bricks and mortar buisness in.cube8r is are a zero commission gallery It’s one of our core values. in.cube8r started out in 2007 when there were little to no spaces for makers and artists to exhibit their work without paying commissions on their art sales. Isy wanted to create a space that put makers first and so established the cube rental system where makers could simply rent a space, and pay no commission on sales. Flash forward to 2020 and while in.cube8r has changed quite a lot, we still stand true to this core value. Here are the four reasons why we are a zero commission gallery I believe makers should be able to curate what they have on sale Traditional boutiques have very specific niches that they cater to, and therefore they need to be extremely specific about the products they sell and the prices they charge. There is no problem with this at all, and it’s a foundation of traditional retail! However, in.cube8r is not traditional retail. We are about helping makers get their products out there. Our customers are delighted at seeing the variety of different products available from local makers. We want our makers

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in.cube8r – where 100% of all sales go to the artists

By renting a cube to sell their products, in.cube8r’s 100+ artists maintain their own spaces, and we handle the marketing, customer service and management of the space. Our mission is to support local artists by providing opportunities to sell in a retail environment, with an active audience who loves all things local and handmade. At in.cube8r we provide artists with more than a place to sell their work. We provide them branding opportunities, mentoring, customer feedback and community benefits not available in other spaces. And we do all of this, while taking no commission on sales. Business development & Growth Bought in.cube8r in Feb 2016 when business was on a trend of decreasing sales year on year. Increased sales by 30% in first year, and have seen continued growth year on year Successfully managed two retail stores through covid-19 crisis while continuing to grow the brand Expanded offering to include online store and exhibition events creating further opportunities for artists and revenue. Established the store as a viable option for artists expanding their multi-channel marketing strategy Managed multiple stores over 6 years. My experience in sourcing new locations, reviewing leases, designing and sourcing store fit out, performing physical fit out

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On Page SEO for Makers – How to use SEO to help people find your handmade brand

If you’re a maker with a website, you need to know about SEO! In this post I explain the basics of Search Engine Optimisation, in words that Makers understand! It’s SEO for Makers, Let’s jump in! SEO. What even is it? It sounds scary right? But it’s not really. The basics are actually pretty simple and anyone can do it! Have you ever thought about how a search engine works? Like what magic happens when you hit enter on a search to find the coolest shops in your city and it brings up several of your favourites? Search Engine Optimisation baby!!! Here’s Google’s explanation of how Search Algorithms work: “To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings.” – Google. So let’s break that down. To give us the most useful info the algorithm looks at The words you searched The pages that are relevant to those words (does the webpage include the words you searched for?) The usability of the webpage the info is on (does the website follow usability best practices?) The clout of that

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Julie Stephens Designs – Jewellery Website

Worked with Julie to create a woocommerce store juliestephens.com.au to sell her handmade jewellery over 10 x 1 hour sessions. I have also worked with Julie since then to help her with Facebook Ads, Instagram support and setting up other tools like Google Analytics and SEO.

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